Case Study

Financial Decision Makers Study


A global study of Decision Makers in Financial businesses, including quantitative and qualitative phases.


Respondents were screened to ensure they had decision-making responsibility within their business.

All interviews were conducted from target lists supplied by the client.

Challenges faced
& Actions taken

For Japanese respondents, we recruited via phone for a face-to-face interview conducted with a local partner. All other interviews were conducted via telephone from our London CATI Centre.

Participants were asked to complete a follow-up study six months after their initial interview.