Paint purchasing study - Customer satisfaction in 8th year of fieldwork
A mixed methodology online and phone project. Customer sample lists were provided of trade pain purchasers, contacted by email for online completion initially and then non-responders were contacted by phone. The nature of tradespeople's work means that they are not desk-based, and a mixed methodology approach can maximise response. Survey available via phone, desktop, table and mobile.
- 1,600 18-minute interviews across 18 European markets
- Hard-to-reach group not desk based
- Open ended translation coding and data provided by RONIN
