Experts in B2B hard-to-reach market research

With 25 years in the market research industry, my career has been both varied and rewarding. I've had the privilege of working with renowned firms such as Kantar and GfK. However, my heart and dedication have been anchored at RONIN for over 15 years, where I currently serve as the Managing Director.

My focus has always been on mastering international data collection, especially within challenging B2B segments, opinion formers, and other unique survey groups. At RONIN, I've emphasised the importance of understanding these hard-to-reach markets, ensuring we provide valuable insights to our clients. As the Managing Director, I oversee all of RONIN's operations, guaranteeing that our team’s work aligns with the highest standards of data collection and analysis.

My years with RONIN have taught me the value of teamwork and fostering a collaborative environment. I believe every member of our team is integral to our success, and I've aimed to create an environment where each individual's contributions are recognised and valued. As we move forward, my goal is to ensure RONIN remains at the cutting edge of market research methodologies, delivering consistent and impactful results for our clients.

With 17 years of industry experience, David is a data collection expert. Helping clients with complex multi-country B2B and Opinion Leader projects, David’s expertise lies in CATI and online quantitative and qualitative data collection.

David heads up the RONIN sales team, having started in the industry as an interviewer in the mid 2000s. Specialising in financial services, opinion leader, agriculture, and media buyer sectors, David offers a consultative approach to client's hard to reach needs. David is a Certified Member of the MRS and a former board member of the IQCS.

As a Research Director at RONIIN, I have a dual role of engaging with new and existing clients to work on sales opportunities and help understand their business challenges and how RONIN can best support with our primary data solutions and services.

I also oversee the delivery of analysis, reporting and strategic data driven recommendations provided by RONIN.

Having worked in the MR industry for over 20 years, I enjoy consulting with clients on their day-to-day challenges, ideally providing best methods, approaches and solutions to address these.

I have a core focus in B2B research, specifically for sectors and subject such as Finance, Sustainable energy solutions, Biopharma/ Life science and foreign investment opportunities and growth.

Skilled in both Qualitative and Quantitative methods, it's more about designing and selecting the right approach or combination of options to best answer and address the research objectives of today and tomorrow.

With a background in screenwriting and filmmaking, I've always had a deep passion for the truth within a narrative. Now, as part of the Business Development team at RONIN, I'm using that passion to develop new business opportunities. Before this role, I took on the exciting challenge of opening CATI centres in Hamburg and Lancaster, gaining hands-on experience in the industry and an eye for operational excellence. I believe that combining storytelling with market research is a powerful way to engage clients and uncover valuable insights with quality data. It's a journey I'm thrilled to be on.

Bringing 23 years of Market Research Industry experience, David Sutterby joined the Ronin International team in 2023 as Director of Client Services.

His professional journey has seen him hold senior roles within scripting, analysis, project management, and operations. David's distinctive forte lies with his flair for technology, seamlessly incorporating cutting-edge tools and methodologies into client-centric strategies. His unwavering commitment to excellence remains at the forefront, as he consistently ensures that his teams commitment to top-tier client service remains paramount.

At RONIN, we value teamwork and strive to foster a culture of collaboration and open communication, enhancing our ability to deliver high-quality market research data collection services to our B2B clients. As the Director of RONIN GmbH, I'm dedicated to delivering these objectives, driving innovation, and cultivating a high-performing, motivated team. My team and I are always placing customer success at the core of our efforts. This approach enables RONIN to excel in the B2B market research data collection industry.

I’ve been in the market research industry for 26 years, the last 22 specifically within business development at RONIN. I enjoy seeing and advising on the ever-evolving recruitment and data collection methods that have emerged over the years. RONIN has always been at the forefront here, and I enjoy consulting with clients and adapting approaches collaboratively.

My primary focus is client service, data quality, and consistency, particularly on an international scope.

I have a speciality in healthcare but also in general senior stakeholder and hard-to-reach audiences within all industries.

With over 26 years in the market research industry, I’ve been at the forefront of B2B research since its inception online. As the current Head of North America for RONIN, I lead a dedicated team that provides timely consultation, support, and delivers valid and reliable projects for a unique RONIN experience.

Throughout my 14 years in Market Research, I’ve gained industry experience from various angles. I started my career at one of the largest global research companies and over 10 years, took on both internal and client-facing roles for a rounded view of the industry. I learnt the value of client service excellence and experienced first-hand how research is applied within end users’ organisations. These years set me up for managing full-service data collection for corporate clients as well as MR Agencies, with an understanding of what’s required end-to-end to reach the desired final output.

My focus is to build trust for long-term relationships, and I strongly believe in honesty and transparency for successful RONIN partnerships.