Nick Schenkel - Project Manager

We take great pride in our commitment to delivering high-quality, authentic data. This achievement is made possible by the talented individuals who form the core of RONIN. Today, we invite you to meet our people and learn more about the individuals behind our success.

Can you provide an overview of your role as a Project Manager and what key responsibilities it entails? 

As a Project Manager at RONIN, I serve as the direct contact for our clients from start to finish. My role involves coordinating internal teams, ensuring adherence to project timelines, and managing budgets. RONIN’s focus on hard-to-reach B2B target groups means I closely monitor project developments to anticipate challenges. I proactively offer multiple solutions to clients when issues arise, ensuring smooth delivery and client satisfaction. 

What motivated you to pursue a career in project management within the market research industry, particularly in the German market? 

I first encountered market research during my university studies, and starting as a CATI interviewer seemed like a natural progression. Over time, I discovered that market research allowed me to explore various industries and personas. I transitioned from a junior role to a project manager, where I was exposed to dynamic challenges. The German market is particularly dynamic, given its unique mix of B2B and B2C research needs. With major industries like automotive, energy, healthcare, and engineering at the forefront, there is constant demand for high-quality research. This diversity keeps me on my toes, ensuring my work remains engaging and pushes me to stay informed across various sectors. 

As a Project Manager, what are some of the most common challenges you face when managing market research projects, and how do you typically overcome them? 

A significant challenge is ensuring realistic targets are communicated to both clients and internal teams. To overcome this, I take a proactive approach. From the initial project setup, I highlight potential bottlenecks and risks, ensuring the client is aware of them early on. We then work together to develop contingency plans. Internally, we at RONIN promote a culture of open feedback. This means that all teams feel comfortable raising any issues they foresee, allowing us to address problems quickly and efficiently before they escalate. 

Reflecting on your experience, what skills or qualities do you believe are crucial for success in the role of a Project Manager in market research? 

The key skills include flexibility, communication, and emotional intelligence. You need to be adaptable—no two projects are the same, and the ability to adjust to shifting priorities is crucial. Clear communication is essential, both in guiding your team and in managing client relationships. It’s important to be transparent about progress and challenges while keeping everyone aligned on the project goals. 

Understanding the personalities and working styles of both your colleagues and clients is another critical aspect. Every stakeholder is different, and being able to tailor your communication style to each of them ensures smoother collaboration. Stress management is equally important, as project management can be fast-paced and unpredictable. Finally, understanding the key aspects of each project helps in setting priorities, allowing you to focus on what matters most. 

How do you approach balancing the needs and expectations of clients, research teams, and other stakeholders throughout a project's lifecycle? 

Maintaining balance throughout a project’s lifecycle requires a foundation of open communication. From the outset, I ensure that expectations are aligned. Clear goals, timelines, and deliverables are communicated with all parties involved. For clients, I provide regular updates to keep them informed of the project’s progress and any necessary adjustments. Internally, I maintain strong relationships with research teams, ensuring they have the support and resources required to meet deadlines. 

Addressing issues head-on, both with the client and internally, is vital. By fostering a collaborative environment where stakeholders and team members feel heard, I ensure that everyone remains engaged and focused on the project's success. 

What strategies do you use to ensure project timelines and budgets are met while maintaining high-quality research standards? 

I develop project plans ahead of each launch, providing clear feedback on resources and collaborating with internal teams to identify potential issues early. By blocking and planning for budgetary needs, we can address any challenges as they arise without compromising the overall quality of the research. 

How do you stay updated on new research methodologies and technologies in the German market, and how do you incorporate these into your project management approach? 

I stay informed through professional organisations like BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), as well as BHBIA courses, platforms like LinkedIn learning and internal training. Additionally, I regularly review new approaches with our internal teams to assess whether they are worth incorporating into our methodologies. This continuous learning ensures we stay competitive and innovative in the market. 

If you could offer advice to someone aspiring to become a Project Manager in market research, what would it be? 

Be proactive in developing strong organisational and communication skills. Flexibility is crucial—market research evolves quickly, and you need to adapt. Keep learning about new methodologies and industry trends, as this will add significant value to your role and help you stand out in the field. 

What lessons have you learned along your career journey that you wish you knew when you were starting out? 

One of the most important lessons I’ve learned is the value of early communication. When challenges arise, addressing them as soon as they’re identified is essential for avoiding bigger problems down the road. Initially, it may feel uncomfortable delivering less-than-ideal news to clients or teams, but doing so helps maintain trust and transparency. 

How do you see the role of Project Managers evolving in the market research industry over the next few years? 

Project Managers will increasingly need to adopt technological tools and data-driven insights to enhance project efficiency. While technology will assist in streamlining processes, the human element of relationship management, creative problem-solving, and strategic thinking will become even more vital. 

What's the most interesting or unusual hobby you have outside of work? 

I enjoy long cycling trips, spending weeks travelling along the Northern Sea or rivers like the Rhein and Donau. With just a small tent and minimal gear, these trips allow me to disconnect and "detox" from the fast-paced communication-heavy nature of my work. It's a perfect balance that recharges me for my professional life. 

If you could have a conversation with your younger self, what advice would you give regarding career development in project management? 

I would tell my younger self to stay curious and keep learning new skills while exploring various industries. However, I’d also remind myself that challenges and setbacks are inevitable but solvable—market research isn't heart surgery, and every issue has a resolution. It’s important not to be overwhelmed by problems, but instead focus on solutions.