Opinion formers & influencers

Opinion formers and senior-level business people possess a broad perspective on various issues affecting society, the economy, and the business world, making them valuable participants in market research projects. These projects can cover a wide range of topics, such as public policy and regulation, economic trends and forecasts, industry trends and competitive analysis, consumer behaviour and preferences, technology adoption and innovation, globalisation and international business, corporate social responsibility and sustainability, leadership and organisational culture, crisis management and risk assessment, and branding and marketing strategies. The specific topics and projects would depend on the participants' interests and expertise, as well as the needs and objectives of the organisation conducting the research. Ultimately, the insights gathered from these groups can help assess the impact of various factors on businesses and industries, recommend strategies for improvement, and forecast future trends.

Audiences - Opinion formers, Influencers and Academics

Research with a wide range of groups including Political scientists, Economists, Media and Communication leaders, Public policy experts, NGO and Civil society leaders, Think tanks, Senior business leaders, elected officials and leading Civil servants.

A broad range of subjects including economic trends and forecasts, industry trends and competitive analysis, technology adoption and innovation, globalisation and international expansion, organisational culture and workplace practices, ESG, marketing and branding strategies.

Opinions formers and Influencers - Soft Power

A UK based consultancy requested RONIN to deliver data collection for their high profile multi-country research study to be presented at their inaugural Global Soft Power summit. The study explored the soft power of 60 nations and is the world's most comprehensive study on the subject. The brief was exceedingly complex; 1000 surveys across 71 countries with high-profile respondents (Politicians, NGOs, Think tanks, Captains of industry and elite Academics.)

1000 interviews with senior opinion formers
71 markets covered
Multiple methodologies used across phone, online and digital recruitment

Market Research Overview

Market research involving opinion formers and senior-level business people can cover a wide range of topics and project types, as these individuals often have a broad perspective on various issues affecting society, the economy, and the business world. Here are some types of projects and topics that could be investigated by these groups:

Public Policy and Regulation

Opinion formers and senior business leaders can provide insights into the impact of government policies and regulations on businesses, industries, and the broader economy. Projects could involve assessing the impact of specific policies (e.g., tax reforms, environmental regulations, trade policies) on businesses and industries, and recommending changes or improvements.

Economic Trends and Forecasts

Assessing the current economic landscape and forecasting future trends. Projects could involve analysing economic indicators, assessing the impact of global events on the economy, and forecasting economic trends and their implications for businesses and industries.

Industry Trends and Competitive Analysis

Analysing trends, challenges, and opportunities in specific industries. Projects could involve assessing the competitive landscape, identifying emerging trends and technologies, and recommending strategies for businesses to stay competitive.

Consumer Behaviour and Preferences

Understanding the preferences, behaviours, and needs of consumers in various markets. Projects could involve conducting surveys, focus groups, or in-depth interviews to gather insights on consumer preferences, purchasing behaviours, and unmet needs.

Technology Adoption and Innovation

Assessing the adoption of new technologies and the innovation landscape in specific industries. Projects could involve analysing the barriers to technology adoption, assessing the impact of emerging technologies on businesses and industries, and recommending strategies for fostering innovation.

Globalisation and International Business

Analysing the challenges and opportunities faced by businesses in the global market. Projects could involve assessing the impact of globalisation on businesses and industries, analysing the opportunities and challenges in emerging markets, and recommending strategies for international expansion.

Corporate Social Responsibility (CSR) and Sustainability

Assessing the impact of CSR and sustainability initiatives on businesses and society. Projects could involve analysing the effectiveness of CSR initiatives, assessing the impact of sustainability efforts on business performance, and recommending strategies for improving CSR and sustainability practices.

Leadership and Organisational Culture

Analysing the impact of leadership and organisational culture on business performance. Projects could involve assessing the leadership styles and organisational cultures of successful businesses, analysing the impact of leadership and culture on employee engagement and performance, and recommending strategies for improving leadership and organisational culture.

Crisis Management and Risk Assessment

Analysing the strategies used by businesses to manage crises and assess risks. Projects could involve assessing the effectiveness of crisis management strategies, analysing the risks faced by businesses and industries, and recommending strategies for managing crises and mitigating risks.

Branding and Marketing Strategies

Analysing the effectiveness of branding and marketing strategies. Projects could involve assessing the impact of branding and marketing initiatives on consumer perceptions and business performance, analysing the effectiveness of different marketing channels, and recommending strategies for improving branding and marketing efforts.

These are just a few examples of the types of projects and topics that could be investigated by opinion formers and senior-level business people. The specific topics and projects would depend on the interests and expertise of the participants, as well as the needs and objectives of the organisation conducting the research.